How to automate real estate business using CRM system and generate additional profit

Clients

Small and medium-sized property developers and real estate agencies working together

Client’s Problem

Property developers work with several real estate agencies and each agency with several developers but their business processes are only partly automated when it comes to working with clients. Ready-made CRMs don’t provide vast communication with other companies which complicates the exchange of data on real estate and its sales therefore slows down communication and business decision-making

Goal

Automate the process of selling real estate once it’s been commissioned until full transfer to the final owner
Create single database of premises for developers and real estate agencies
Exclude the possibility of double sales
Regularize and optimize business processes within the company

Solution

Got rid of traditional “supplier - seller” model and implemented a more flexible approach to the management of real estate within the cloud CRM system

What’s been done

Deployed a database for storing information about real estate
Set up fault-tolerant data export and import using excel tables
Presented information about premises in a very descriptive nature via chart with built-in filters
Implemented all possible scenarios of interaction between property developers and real estate agencies in the system
Added updated infographics and statistics
Connected virtual telephony
Implemented live feeds for the third-party trading platforms and APIs for corporate websites
Worked out flexible client rates

Stecrealty

Cloud CRM system development for property developers and real estate agencies

Result

All communication between property developers and real estate agencies are now under one roof thanks to our CRM system. Any user can act both as a supplier and as a developer at the same time, operating real estate sites regardless of their status in just one tab.